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GoOoOd Morning, Crawlers!

Eheh, woops; I mean good morning, Chattanooga! Sorry, I been listenin’ to the Dungeon Crawler Carl series lately on Meemaw’s Kindle.

Anyway, it is OFFICIALLY Summer Break, and we’ve got all sortsa shenanigans to get into with this week’s issue.

Let's get into it, buckaroos!

Today's Issue Includes:

As always, we’ve added a fresh track to this week’s issue purely for vibes as you read. Click the radio below before ya start reading if you wanna listen!

Together with

This week’s Front Porch Partner is Go-to-Millions!

This week’s Front Porch Partner is Go-to-Millions. They ain’t local-local, but every lil’ click sends $1.31 jinglin’ straight into the Chattynooga piggy bank. No forms or fuss, just a quick tap that helps keep this porch swing rockin’ and the stories flowin’.

So if you’ve got half a second between sips of coffee, give it a click and consider it your good deed for the day. Appreciate ya, neighbor.

Alright Go-to-Millions, take ‘er away!

Your Boss Will Think You’re an Ecom Genius

You’re optimizing for growth. You need ecom tactics that actually work. Not mushy strategies.

Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.

Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.

Subscribe free and get your next growth unlock delivered weekly.

What’s Goin’ On in the Scenic City?

Community

  • Pedis & Pilates

    Thursday, May 21 @ Blush Nail Spa & Filterless Fitness | 5:30 PM

    Summer is here and you deserve to treat yo self! GirlChat is partnering with Blush Nail Spa and Filterless Fitness for a night of self care with pedis followed by a pilates class as the sun goes down. Grab a pal and your tickets for both pedis and pilates, or just the pilates class!
    💅I thought you said pie and lattes…

  • Garden House Spring Potluck
    Friday, May 23 @ Soddy-Daisy Senior Center | 4:00 - 7:00 PM
    Wanna kick off your weekend with good food and even better company? The Garden House Spring Potluck has got you covered! Neighbors can stop by for dinner, bingo, tie dye, and a pop-up pantry while catching up with familiar faces and meeting a few new ones too. Bring a dish if you’d like or just grab a plate and enjoy a night with good neighbors who show up for each other.
    🧺 Pass the plate, neighbor4Chattanooga Beer Fest
    Saturday, May 23 @ First Horizon Pavilion | 12:00 - 3:00 PM
    Not a worry in the world, a cold beer in my hand! The Chattanooga Beer Fest is bringing together more than 30 breweries, including several from right here in town, along with live music, local shopping, and delicious food trucks to keep the party going. Advance tickets are discounted and every ticket comes with a collector tasting glass, so round up the crew and make an afternoon out of it.
    🍻 Hops, there it is

Music & Entertainment

  • Nightlife: Thrills, Gills & Chills

    Friday, May 22 @ Tennessee Aquarium | 6:00 - 9:00 PM

    You’ve heard of Halloween on Christmas, but how about Halloween in May? This adults-only “Summerween” night at the Aquarium includes trick-or-treating through Ocean Journey, spooky cocktails, music, dancing, and the perfect opportunity to break out your favorite costume that’s been sitting in the closet since October. Tickets are limited, so grab them early and get ready to party with the fishes!

  • All Grown Up Book Fair

    Saturday, May 23 @ The Reading Room | 2:00 - 8:00 PM

    The Scholastic Book Fair walked so the All Grown Up Book Fair could run. The Reading Room is throwing an all-day grown-up book fair with books, themed drinks, special merch, artsy vendors, and pizza that didn’t come from a school cafeteria. Pick up some summer reading and spend the afternoon browsing shelves like it’s 2002 and you’ve got twenty bucks to blow. 

  • Riverfront Nights Kickoff

    Saturday, May 23 @ Ross’s Landing | 6:00 - 10:00 PM

    Riverfront Nights is back which means it's officially summer in Chattanooga! The free weekly concert series kicks off this Saturday at Ross’s Landing with live music under the stars and a Prince tribute band ready to start the season on a high note. Bring a chair, bring your people, and settle in by the river for one of Chattanooga’s favorite summer traditions.

Outdoors ‘n’ Stuff

  • Nooga Splash Opening Day

    Friday, May 22 @ Chester Frost Beach | 11:00 AM - 8:00 PM (10:00 AM on Saturdays)

    School’s out and lake days are officially back on the calendar! Nooga Splash is back at Chester Frost Beach with an expanded aqua park for 2026, including a brand new rock tower slide and more fun for younger kids too. Grab the swimsuits and sunscreen and kick off summer with a full day on the water.
    🌊 Cannonbaaaaallllll!!!

  • Frazier Festival

    Saturday, May 23 @ Frazier Avenue | 12:00 - 7:00 PM

    Frazier Avenue is turning into one giant block party this Saturday! Frazier Festival is bringing local artists, small businesses, food vendors, live music, and plenty of neighborhood energy to the Northshore for a full day of shopping and entertainment. Swing by for a bit or stay all afternoon because this party don’t stop!

  • Fairy & Folk Festival

    Saturday, May 23 & Sunday, May 24 @ Audubon Acres | 9:30 AM - 4:30 PM 

    Step into a full blown fairy tale this weekend at Audubon Acres! The Fairy & Folk Festival brings live performances, a tea party with a fairy, mermaids in the creek, fairy trails, crafts, food trucks, and all kinds of magical creatures to one of Chattanooga’s prettiest outdoor spots. Grab your fairy wings and a whole bunch of glitter and get ready to revel in the magic!

Got somethin’ cookin’ that the Scenic City oughta know about?

Tell us all about it with our new and improved events form, or just reply to this email with your event details and we’ll go from there!

This week’s Community Spotlight: The AIM Center’s Art Showcase is this Friday!

If ya know me, I’ll admit that I ain't a fancy art museum kinda fella. Meemaw took me to the Hunter once, and I spent the whole time tryin' not to munch on my bag of Doritos too loud.

That said, there's a different kinda art show right here in Chattanooga that don't make you feel like you gotta tiptoe and admire quietly while quietly whispering under yer breath, “Ahh yes, Indubitably.” In fact, they want you to admire and ask questions! That’s ‘cause it’s being put on by our fantasmic friends at The AIM Center! This week, these good folks are throwin' open the doors for an art showcase that'll make your heart do a little skip.

Member artists are bringin' their very best pieces that they’ve been creatin’ within the Clubhouse’s art studio so that you can walk right up, talk to folks, and even take a piece home with you if somethin' catches your eye.

“Pink Lady” painted by one of the AIM Center’s talented members, Kathryn!

The AIM Center — that stands for Achievement, Independence, and Motivation — is a nonprofit that helps adults around Chattanooga (and all over the world!) live full, productive lives while learnin’ how to wrangle in and manage mental illness.

Their Applied Arts program gives folks a chance to say somethin' through paintin' and makin' things that words sometimes just can't express. The greatest thing happens in that studio when members enter: all the hard things that pile on top of a person just... drift away, if only for awhile.

Clubhouse member Erical put the Razzle Dazzle on this one, rightfully named, “Rattle Tattle”.

The showcase is free and open to the public, light refreshments'll be provided, and donations are always welcome to keep the good work goin'.

“Blessed are the weird people: The poets & The misfits, The Artists, The Writers & music makers, Dreamers and Outsiders, for they teach us to see the world through different eyes.” hangs proudly over the AIM Center’s dining room hall.

This is Mental Health Awareness Month, after all, and what better way to honor that than by showin' up and sayin', “I see you bud, and I think what’cha made sure is beautiful.”

Congratulations on Graduatin’, Chattanooga!

All across Hamilton County, folks have been puttin' on them big floppy hats and walkin' across stages. And I mean all kinds of folks: Little kindergartners who learned to read whole entire sentences. Middle schoolers who survived the beginnin’ of becomin’ a teenager that nobody warns you about. High schoolers who have been through a thang or two. And even grown-up folks, who’ve been workin' and raisin' kids and losin' sleep and still showed up to class anyway, all the way up to the kind with the fancy robes and the floppy hat with the string hangin' off it. Folks call it a doctorate, I call it a super duper learner.

I’ll admit, as someone whose preferred headwear is a teapot, the hat does look a little silly and the robe in this weather doesn’t help either. But every single person wearin' one earned the right to look a little silly and a little sweaty.

Growin' is hard, y'all. I don't care if you're five years old and just figured out that letters make sounds, or you're forty-seven and just proved to yourself you could finish what you started — that walk across the stage is you tellin' the whole world: It was hard, and I did it anyway.

Meemaw always says the bravest thing a person can do is keep on learnin'. I used to think she meant book learnin', and figured I’d just be a sack of rocks all my days. But now, I think now she might mean somethin' bigger than that:

Learnin' how to keep goin', who you are, and that you're worth the effort to invest in yourself.

If somebody hollered your name real loud in the bleachers, or you just cried happy tears in the parking lot by yerself and used the diploma as a tissue:

You did it pal, and I’m real proud of ya.

Chattanooga Pizza Week may be over, but I’m still having leftovers for breakfast!

Clementine’s Corner: Feeling Hot Hot Hot

Well folks, school is officially out for summer, and boy, is it gonna be a hot one!

Seriously. We’ve got high temperatures in the 90s this week. THE NINETIES. It’s entirely too hot and there’s absolutely nothing we can do about it.

There is a tiny sliver of good news in the middle of the heat, though. Since they know we’re all melting away in the sun already, the good people at the City of Chattanooga’s Parks and Outdoors department did us a solid. The Coolidge Park Fountains are on for the summer!

Image credits: Chattanooga Parks and Outdoors Facebook Page

If it’s gonna be this hot, you better believe I’ll be at the coolest splash pad in town. Don’t worry, I’ll make sure Bubby wears his sunscreen!

I swear if I have to hear Pomp and Circumstance one more time though…

Ope, here I am airin’ out my dirty laundry. Anyway pals, however you're showin' up in the community this week, we're right here with ya, neighbor.

Now go hug somebody, eat somethin' good, and don't forget to holler at a graduate.

— Bubby & Clementine

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