Why HellOoOoOoOoO, Neighbor!
Meemaw cracked the kitchen window this mornin' and, I kid you not, the bugs had a whole conference scheduled at our sink within about four minutes flat. Catering and err’thing. She just looked at 'em, looked at me, shrugged, and said, "Well, that's spring for ya."
This week, we've got indie bookstores bandin' together for a citywide crawl, a catch up with a familiar face with a new approach to health coaching, and the issue couldn’t be complete without Clementine giving her opinionated report on baseball.
It's a full porch neighbor, and we saved you the good seat.
Today's Issue Includes:
As always, we’ve added a fresh track to this week’s issue purely for vibes as you read. Click the radio below before ya start reading if you wanna listen!
Sponsored by
This week’s Front Porch Partner: Roku
Y’all ever sit down to watch somethin’ and suddenly forget every show you’ve ever loved? Roku’s been helpin’ me outta that rut, makin’ it easy to find somethin’ good without all the fuss.
This ain’t local-local, but it does help keep the Chattynooga porch swingin’. Even better, just clickin’ the ad tosses $3.75 into our piggy bank, no sign-up needed. Worth a quick peek if you’re feelin’ curious and wanna support local fellers like us too!
Alright Roku, take it away!
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
What’s Goin’ On in the Scenic City?
Community
3rd Annual Spring Flea
Saturday, April 11 @ Electric Crocodile | 10:00 AM - 7:00 PM
Electric Crocodile’s annual spring flea is back with a fantastic lineup of local vendors, live music, and food trucks that’ll keep you finding new-to-you treasures all day long. Who knows what marvelous treasures are waiting for you to discover!
Spring into STEAM
Saturday, April 11 @ UTC Challenger STEM Learning Center | 10:00 AM - 1:00 PM
UTC’s Challenger Center is turning a Saturday morning into a science extravaganza with rockets, chemistry, art, and more brought to life by local partners. Kids can bounce from one activity to the next and stay curious the whole way through.
Chattanooga Vintage Market Vol. 9
Sunday, April 12 @ First Horizon Pavilion | 11:00 AM - 6:00 PM
Chattanooga Vintage Market is pulling together dozens of vendors with racks full of vintage finds, sneakers, and handmade pieces worth digging for. Come shop jewelry, art, home decor and more. With piles as low as $5, you’re sure to find something you adore!
Music & Entertainment
Smarter Than a Local: CHA Trivia Night
Wednesday, April 8 @ Wanderlinger | 7:30 PM
Chattamatters is bringing back its local trivia night with questions that dig into what you actually know about this city. Think you know more about Chatt than anyone in town? You’re in luck! It’s free to play so now’s your chance to prove it!
One Direction Night (18+)
Friday, April 10 @ The Signal | 8:00 PM
The Signal is throwing it back to simpler times with a full night of forgotten 1D anthems, solo hits, and singing at the top of your lungs like you’re 14 again. Relive the glory days; I promise, you still know every word. Tickets required.
Much Ado About Nothing
Select dates April 11–April 26 @ Chattanooga Theatre Centre
Chattanooga Theatre Centre takes on Shakespeare’s sharp-tongued comedy full of misunderstandings, meddling friends, and a whole lot of romantic chaos. The timeless tale is starting it’s run this Friday, so make plans to see it before it’s gone! Tickets required.
Outdoors ‘n’ Stuff
Bike Camp 2026
April 10–April 12 @ Reflection Riding
This spring break camp for grownups leans into the fun side of cycling with rides, music, workshops, and plenty of time to hang out along the way. You’re in for a full weekend of biking, surprises, and fun with neighbors in nature. Registration required.
Autism Celebration Walk
Saturday, April 11 @ Coolidge Park | 11:00 AM - 5:00 PM
Autism Acceptance Month is in full swing and the Autism Celebration Walk brings the community together in support of Chattanooga’s autistic neighbors. You can sign up a team or donate to the Chattanooga Autism Center as they push toward their goal.
Chattanooga Outdoor Festival
Saturday, April 11 @ Choo Choo Gardens | 11:00 AM - 7:00 PM
Spend the day at the Chattanooga Outdoor Festival with hands-on demos, workshops, live music, food, community partners, and plenty of ways to try something new. You can watch, try, ask questions, and leave with a few ideas for your next day outside.
Bonus!!
Chattanooga Burger Week
April 6–April 12 @ Various Locations
Chattanooga Burger Week is back with $8 burgers popping up all over the city, each spot putting their own spin on it. Take a look at the full lineup of special offerings around town and make plans to try a few out!
Got somethin’ cookin’ that the Scenic City oughta know about? Wanna talk about how cool your weekend was? Tell us all about it! Just reply to this message, or send a separate one to [email protected]!
This week’s Community Spotlight: And Then Books is looking for Indie Bookstore Day vendors!
This is yer official heads up: INDEPENDENT BOOKSTORE DAY IS COMING!
Saturday, April 25th, our pals Jazmine and Shae from the ELLA Library/And Then Books over in Rossville (400 Spring Street) is throwin' a HYUGE Indie Bookstore shindig from noon 'til 7pm. If you’re a bookworm like Clementine, this is gonna be quite possibly the best way to spend a Saturday.
But here's the even cooler part: there ain't just one bookstore celebrating the occasion, the whole Scenic City indie bookstore crew consisting of Winder Binder, Reve Coffee and Books, our new pals Pennington's and Mystique Bookshop, The Book and Cover, Book + Barrel and more have organized the Indie Bookstore Crawl 2026.
Stamp cards went live yesterday , and on April 25th you hop around town collectin' 'em, then turn in your completed card for a chance to win a sweet merch/coupon/book basket. 🏆
Look at all of those bookstores that we have in our city 😍 hubba hubba!
These are small, scrappy, wonderful local bookshops — several of 'em pretty new to the scene — and they're tryin' to get the word out about their cool book hubs. So go buy a book and slap a stamp on your card while showing 'em some Chattanooga love!
Got somethin' to sell? And Then Books is lookin' for vendors for the market on the 25th. Applications are open now, but don’t wait! The deadline is April 17th.
Whatcha Up to Now: Regina Gee
If y'all were with us back in Issue Six, you already met Regina Gee: the big-hearted health coach behind Wellspring Coaching who went from studyin' neuroscience in Pittsburgh to healin' folks in Northern India and eventually landin' right back here in Chattanooga with a whole new mission. If you missed it, go read it real quick, I'll wait.
…Back? Good. Here's the update: Wellspring Coaching has grown into somethin' brand new. Regina teamed up with her husband Logan to combine his personal training with her mental health coaching, and together opened Community Gains inside the Clearstory Arts Plaza at 1645 S Holtzclaw Ave.
Oh, and their baby Cleo is there too as a “not so silent” business partner, as Regina mentions. I’m prettyyy sure she works there as the Chief Happiness Officer, though.
Here's how they put it:
We wanted to know what a wellness business that could bridge the gap between personal growth and community gain could look like. So, we wove together our skills in personal training and mental health coaching to make Community Gains, the place local business owners come to get more energy for what matters most.
These new Red Bank residents moved to Chattanooga three years ago because they wanted a city where folks would know their names at the grocery store. Now they're out here makin' sure other people feel that same way. That's what I'm talkin' about!
Wanna meet 'em in person? Coffee Break Chattanooga is hostin' their monthly meetup right at Community Gains this Friday from 8:30 - 10AM!
Can't make it Friday? Hop into their Roundabout North Chatt "Meet Your Neighbor" thread and say howdy ‘cause they're answerin' questions all week long!
Clementine’s Corner: Baseball is BACK! ⚾️
Good news, y’all. After an incredible showing at spring training, Braves baseball is BACK, baby! And the boys have been showing up and showing off. They’ve started the season strong with a 6-4 record, and the boys are off to a fantastic start. We’ve got a new manager (🙌), a couple of fresh faces, and a whole lot of promise this year. As a lifelong Atlanta sports fan, I’m cautiously optimistic that this is the beginning of a beautiful season.
Speaking of beautiful seasons, I can’t be the only one excited for some local Lookouts ballgames to kick off tomorrow! They’re on the road in Birmingham this week, but you can catch them at home in that AMAZING new stadium all of next week! I can’t wait!
It sure is a good time to be a baseball fan, Chattanooga. Play ball!
This city is blossomin’ because of y’all!
Between the bookstores, ballgames, and all these neighbors buildin' somethin' new, I think spring's tryin' to tell us that Chattanooga's always got more good things brewin' than we got time to holler about, and that's a mighty fine problem to have.
Go stamp a bookstore card, say hey to Logan and Regina, and if you make it to the Lookouts game after alla that — holler at us!
— Bubby & Clementine
